Social media will always be popular. After all, two million users joined Facebook just last year and more are expected to come. With over 800 million active users online, social media sites are more than stable. Though they are popular, it is imperative to stay that way that social media companies and brands find a way to engage their customers and keep individuals interested in what there is online.
H&M clothing decided to do something just like that with the assistance of augmented reality software development. In their recent marketing campaign, they created a virtual photo scavenger hunt that allowed users to take pictures with their GPS smartphones and use those scavenger hunt items to unlock a discount with H&M stores. Also, using that same smartphone, users were able to upload photographs and try on clothes without actually visiting the store. From there, images could be uploaded and altered on the company’s Facebook fan page.
What Is Augmented Reality?
The next big thing, augmented reality, is expected to hit social media platforms very soon. Essentially, augmented reality software development consists of connecting to the real world without being present in that world. For example, the company Food Spotting allows users to upload dishes from all over the world for other users to interact with and see. Foursquare is another example of augmented reality. Since users automatically report their location and then share that with their social networking profile, other users can instantly interact with their friends’ locations.
Though some new augmented reality software developments are integrating apps and games into social media platforms, for the most part, social media and augmented reality stick to location-based applications. These applications allow users to share their locations and interact with other users. Instagram, for example, allows users to share what’s happening around them with people from around the world, and apps like Livestream allow users to share live video footage of events happening right in front of them.
Companies in today’s market are encouraged to get on board with social media, but now they are being encouraged to take on augmented reality too. As augmented reality software development continues, it’s soon going to be the next big thing aside from social media. After all, who doesn’t want to play with their food, virtually try on clothes or play a digital scavenger hunt?