There are times when viral videos for the sake of marketing are little more than attempts to be funny or clever with no real tie-in to the product being marketed. There’s nothing wrong with this – it’s the way that videos end up with millions of views while still being little more than long commercials.
The video below takes it to the extreme with an excellent combination of creativity, talent, and effects all in an effort to bring more focus and brand recognition to the Samsung Galaxy SII. The flagship mobile device is getting a lot of play thanks to the campaign. Will it turn into more sales? We’ll see.