We get an idea. We come up with a concept, a business plan, and maybe even a marketing plan. We look for funding, find partners, and hire employees. We prepare to launch a new business and everything is looking great. At this point, the one step that many fail at is often the easiest yet most important. What’s in a name? Almost everything.
This infographic by our friends at Webs breaks down the process and demonstrates it as an art – one that can often make or break a company. Would Twitter really have beaten competitors like Pownce and Jaiku if they didn’t have the catchiest name? Yahoo built and empire (before subsequently losing it) based upon technology and ideas, but the name was extremely appealing and easy to remember. Would Facebook be as popular today if they had stuck with thefacebook?
Then there’s the Snuggy. Wow.
Click to enlarge.
