Life and technology are changing very fast, especially over the past few years. Some have suggested Moore’s Law of innovation (that technological capacities and capabilities double every 18 months) is speeding up now, due to increased connectivity and collaboration.
So what are the trends we should be keeping an eye on? Here are three possible trends to watch in tech.
1. Changing customer behavior
Consumer behavior appears to be broadening in scope. Think about the fact that the typical customer is now using 7.9 different media sources on average, and that number is going up, as more information and methods of accessing it become available.
Why is this happening? Observers believe it’s because consumers can finally see the information online that they’ve always wanted to see.
How good is this restaurant? How often does this product break? Sites like Yelp, Google, Facebook, Amazon, YouTube, TripAdvisor, ShopSavvy, and hundreds more have made it their job to answer those questions.
The conversation is happening with or without you, and if you’re not participating in the places where your consumer is, you may lose your ability to reach them, as well as your reputation.
So keep an eye on consumer behavior. Find out where your customers socialize, and shift your dollars and time to those media channels.
2. Watch what influencers do
Nearly 90-95% of your consumers are online, and they’re watching and listening to the 20% known as influencers: the people who are praising, complaining, or trying to decide about your business (or products in general) online.
It might be a bit scary to participate in that conversation, but if you really think about it, people have always talked about your business. It was just offline, and largely invisible to everyone else. No longer is that the case!
3. Keep an eye on new technologies
Cell-phone technologies, for instance, are disrupting the way that many businesses market. The new mobile technologies range from iPhone and Android applications (60% of Americans own a smartphone) to customized advertising via pay-per-click ads on Google searches.
Google still accounts for an overwhelming majority of all online search traffic, which will continue to shift to smartphones.
Perhaps your company occupies a more technical niche, and your customers are more in the realm of business-to-business marketing. In that case, you’ll want to identify people in your industry who are technological leaders and innovators, even if they’re your competition.
If you are in a mixed signal technology field, perhaps you’ll want to follow innovations in software or other industries. The important part is to stay up to date with new technologies!