Businesses can get so caught up with the presentation of their products and services in retail locations that they wind up neglecting their digital presence. While your product display in brick and mortar stores does play a significant role in sales success, you must also turn a careful eye toward your online branding. Many consumers who are unable to access your wares through traditional shops will conduct research and make purchases online instead. You shouldn’t leave these audiences out, since they play a significant role in your company’s success. Here are a few ways to revamp your online product presentation strategy.
Your company’s reputation often hinges on the quality of your graphical assets. If your products are poorly represented with low-resolution images, then your brand identity can suffer. Get inspired by looking at the official product catalogs of name-brand companies. Product photos are often clean and crisp, showcasing the product and its features with optimal lighting, angles, and color settings. You also should strive for accuracy. Never post misleading images on your product pages, because this can break your customers’ trust. These images will come to be associated with your brand identity, helping prospective buyers search for and track products down.
Your content strategy is also extremely important. Customers in traditional retail spaces often look to product demos and sales associates as resources when they have questions. However, online shoppers will often skim through web content to find answers. If they cannot get the information they need right away, they will most likely leave your website to find a product description with more detail. Your product descriptions should be succinct, with comprehensive lists of product features and quirky details. Think about the types of questions your customers have about these products and strive to provide answers on the product description page.
Winning images and content can be a lost cause if your website offers a clunky user interface and navigation experience. Customers should be able to move between product descriptions effortlessly and make their purchases quickly. Consult with branding experts to create effective product listings that make it easy for customers to learn about your company’s offerings.
Your brand image online should be prioritized just like your retail product presentation in brick and mortar storefronts. Professional product images, quality descriptions, and easy-to-navigate listings can make all the different for your online shoppers. It’s time to revamp your product catalogues and increase your company’s online sales.