It’s funny how culture seems to ebb and flow, between booms and recessions. When it’s on the rebound, things get flashy. The electricity and excitement will breed a certain hunger for loud items and services, and it’s tempting to join in and feed that phenomenon.
But instead let’s take a look at how you can look different — calmer and wiser — in trendy times when everyone’s trying to be louder and more colorful. Here are three ways to stand out from the crowd when things get showy.
1. Take credit
You predicted things would rebound, right? Apparently a few trendsetters did too, if you look at the marketing messages and claims. If you predicted any piece of the action, then make sure to tell the crowds that.
They’ll look to you for more leadership and advice, which is a valuable position to be in.
2. Hedge your bets
This is the perfect time to hedge some bets, and lock in profits. Teach others how to do that, and they’ll thank you later, when it all comes crashing down! Especially if it crashes so hard that it creates anything resembling an economic depression.
3. Talk about consistency
We all know the temporary trendiness of all fads leads inevitably to their demise. It happens actively in the minds of people who actually participate wholeheartedly in the activity. Everybody knows the end is coming, and they’ll do nearly anything to keep enjoying it for a bit longer (unless they’re early adopters or hipsters, of course).
Under these conditions, the way to stand out is to talk about how to make it last longer, or make an alteration that seems a little bit new, but is mostly the same.
For example, if you’re in the business of financial services and investments, and the markets are booming, it’s going to be a flashy time. Stocks and funds will be bragging about returns over 100% in a year, and when consumers start doing that type of math, they quickly see their riches piling up, in a world of overhyped excitement.
Deep inside thise dreamy minds and lofty projections, customers know it’s really too good to be true, and no system that’s growing that fast can continue on this way forever. So to feed this knowledge, you could write about how to get consistent market profits, instead of short, thrilling bursts.
That’s the type of content that will stand out, when everyone else is promising something flashy, fleeting, and foolish!