Youd think people would like that.

3 Subject Lines for Your Company’s Marketing Emails

Posted By: on May 19, 2014


Email marketing is a vital tactic for conducting business today, but only if you do it correctly. Keep in mind that some of your customers have email settings that ensure they don’t get that snippet of characters and words that appear in the first lines of an email.

Some do, so that can work for your email marketing, but the subject line should connect on its own. How can you make recipients click on read instead of spam or trash?

It’s all about knowing your market, and you have to do the research to back it up. Don’t send out emails blindly; instead, always follow best practices for email marketing, and remember that you’re being trusted with personal information.

Possessing someone’s email address (legally) is kind of like having an open invitation to stop by for dinner. You need to respect it.

Here are a few subject lines that may work for your business.

1. Get X dollars or percent off something you love

Everyone wants a good deal, and to save money, but only on items or services they like. Tailor your emails appropriately.

If you have a list of customers who regularly get Botox at your spa, they’d probably like to save 20 percent on their next injection. Clients who only get manicures might not be as interested.

2. Join us for (something that really matters)

If you’re hosting a special Mother’s Day brunch at your restaurant, the anniversary of your opening with giveaways, or any other holiday or special event, write the email so that it sounds like a formal invitation. That makes it seem special and, even though it’s obvious, as if the reader needs to follow social etiquette and RSVP.

Texting and emailing invitations has become more socially acceptable, so capitalize on that.

3. We miss you

Tap into their personal side and let your customers know you care. Any subject line that informs a customer you remember him or her can score big points.

Use this for customer lists that haven’t shopped in awhile or scheduled an appointment. Just make sure to follow it up with an offer to lure them back.

Don’t include a subject heading that tries to trick customers into thinking the email is from someone else. Don’t ask them for something (such as to fill out a survey).

Instead, use the subject line to highlight what they’ll get. People receive dozens and even hundreds of emails each day. Make yours stand out in the right way.

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5 Things Every Apartment Should Have

Posted By: on May 17, 2014


When you’re apartment hunting, it’s easy to get swept away by that grand fireplace or the vaulted ceilings. While those are both excellent amenities, they’re not something an apartment “needs” in order to make it onto your stringent checklist.

As a renter, there are certain things you simply have to have to make your life enjoyable, and those need to be covered before moving onto your “want” list. It all starts by checking out the best local apartment communities, and you can find those based on reviews, word of mouth, and seeing just what they dish up on their website.

If you plan to travel often, work late, or are simply pressed for time, a great apartment should allow you pay rent online. That feature will ensure you’re never stressed or late.

Here are a five other essential items to tick off your checklist.

1. Around the clock services

What if a pipe bursts at three in the morning or you suffer some other maintenance emergency? Sure, you may be able to “figure something out” with a landlord down the line, but that doesn’t help you with upfront costs.

You deserve 24/7 maintenance so you’re never caught in a tough position.

2. Air conditioning

It doesn’t matter if you live in a region where summers almost never crack the 100-degree level. You deserve to be comfortable while conserving energy, whether you run hot or cold, and especially in an unexpected heat wave. Don’t budge on this requirement.

3. Easy laundry access

Doing laundry is a necessary evil, but that doesn’t mean it has to be a massive undertaking. Skip those trips to the laundromat and make sure there are laundry facilities on site with energy-efficient machines (and plenty of them).

You need to look your best at all times and not have to battle (or wait around) for a couple of machines.

4. Secure entry system

Feeling safe in your home is a right, not a privilege. No matter what the crime statistics are in your region, renters need a secure intercom entry system so they never wonder what’s gone bump in the night.

Ask the property management company what system it uses, how it works, and whether there are any statistics on criminal activity in the neighborhood.

5. Landscape included

Some rentals make you take care of the landscaping. If you wanted to be a gardener, you’d probably own instead of rent.

Make sure landscaping is included in the management. You’re more likely to find the atmosphere relaxing, peaceful, and beautiful.


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TopCultured Legends

Don’t Worry, I Got Your Back

Posted By: on January 19, 2011

Theodore Roosevelt, Original Badass

Posted By: on October 20, 2011

He was actually saved by a manuscript in his breast pocket

When You Gotta Go, You Gotta Go…

Posted By: on June 12, 2010

I’ve had my fair share of bad jobs but I don’t think they’ve come anywhere close to holding a bucket for a 12,000 lbs animal doing his daily deed. From the looks of the concentration Read On »

6 Unconventional Ways to Find Your Perfect Home

Posted By: on May 17, 2014

Finding the ideal home that’s perfect for your particular needs and desires that you can also afford can be a challenge, even with plenty of available properties for sale and low mortgage rates. When fewer homes are available, home buyers and their agents must discover creative ways to outmaneuver the competition. home

Even when inventory is low, home buyers need to establish their priorities regarding the kind of home and neighborhood they want to live in, along with price. If a shortage of available homes has made your search difficult, you may need to think of more unconventional ways to find your dream home.

1. Create an alert system

Based on your criteria, a real estate agent will often arrange to send you text alerts and automatic emails every day. They’ll be proactively searching the market multiple times a day for new listings when the market is strongly competitive.

2. Talk to homeowners who purchased during the downturn

Some Realtors search their database of former clients who purchased a home when the market was down, back in 2008 and 2009. They’ll give them an update on the current home market value conditions and ask if they would consider selling their home today, now that prices have significantly recovered.

Also, many houses are second homes owned by individuals overseas or an LLC. Savvy Realtors will use social media to locate them and inquire if they’re interested in selling.

3. Consider writing a letter

Some real estate agents will write letters to homeowners in certain areas where buyers desire to live. This tactic works about 2% of the time, when homeowners actually decide to sell.

4. Take another look at rentals

Realtors have been known to contact the landlords of certain rental properties to see if they’re interested in selling any units. In one particular condo, a buyer was seeking a specific floor plan with a great view and three bedrooms.

After several owners of such units were contacted on more than twenty floors, one was found who was willing to sell. Thus, the buyer found a new home with all the details initially sought.

5. FSBO – For Sale By Owner

Various websites let potential buyers search online by zip codes for FSBOs, including,, and Zillow. In fact, actually has an app that smartphone users can visit to look for a home as well as searching on their website.

6. Register with

A group of people launched a website and Facebook group for Virginia real estate agents that has grown to more than 3,000 members. They readily share information regarding home listings before the properties get on the open real estate market.

On a good day, ten to 15 homes will be listed. Some real estate agents let potential buyers view a home before it goes up on the MLS (Multiple Listing Service), while others simply alert buyers so they can view it the very first day.

This approach to home searching and buying is quite different from conventional tactics. They’ve proven successful for some people, though, so they can’t be overlooked or dismissed. Persistence and “thinking outside the box” may indeed be the right combination to find the perfect home.

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Foods That Help You Sleep Better

Posted By: on May 16, 2014


You probably know all the foods and beverages that help you wake up, whether you’re more of a coffee or tea person. But did you know that there’s also sustenance that’s especially good for helping you get to sleep (and stay that way for hours)?

Getting quality sleep is essential to your health, so it should come as no surprise that food and beverages are part of the process. Maybe those heavy, greasy dinners and caffeine-laden desserts are keeping you up all night.

Food alone can’t promise great sleep, but it’s a big part of it. If you or your partner are suffering from snoring problems or sleep apnea, this needs to be addressed separately.

Lack of proper sleep hygiene, such as watching TV in bed, can also overturn good sleep nutrition. If you’re doing everything else but still having trouble sleeping, though, it’s time to take a look at your diet.

Late night snack … right

According to the medical director at the Fibromyalgia and Fatigue Centers, Dr. Jacob Teitelbaum, “almonds are always a winner.” They’re chock full of magnesium, a known sleep aid and muscle relaxer.

Plus, they have protein which can help keep your blood sugar in check while you’re asleep. Not feeling like a crunchy snack? Try a spoon of almond butter as a dinner treat.

While caffeine should be avoided, remember that not all teas contain it and the right decaf tea, such as chamomile, can help you relax. Dr. Teitelbaum says, “Green tea contains theanine, which helps promote sleep.”

It’s the ultimate comfort before going to bed, and can become part of a healthy sleep hygiene ritual that signals to your body and brain that it’s time for sleep.

Heartier options

Miso soup is full of amino acids that promote melatonin, the most common and popular hormone that’s linked to sleep. If soup doesn’t appeal to you, try a banana which is loaded with both potassium and magnesium, both key to relaxing and soothing muscles.

Plus, bananas contain tryptophan, which turns serotonin into melatonin. Maybe it’s a better night snack instead of your go-to morning treat.

Consider turning breakfast into dinner, because Mom knew what she was doing with that glass of warm milk each night. In fact, any dairy (including yogurt and cheese) has tryptophan.

Oatmeal is rich in magnesium and calcium (just go easy on the sugar), a hardboiled egg is a little ball of protein that can help you stay asleep, and a low-sugar cereal made with whole grains raises the blood’s tryptophan.

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Great Places to Find Your New Home in Reno

Posted By: on May 16, 2014

Reno, Nevada, often calls “The Biggest Little City in the World,” is not only a great place to visit, but it’s also a terrific place to live. Although it’s best known for its casinos, it’s also treasured for its proximity to Lake Tahoe.

Located in a valley, the city enjoys views of the Sierra Nevada mountain range that are breathtaking. Reno’s cost of living is happily lower than that of the average U.S. city.

If you’re looking to settle down and buy a home, you have many neighborhoods to choose from. You’ll find homes ranging from the low $100s to more than $1,000,000.

Would you prefer a condominium with almost no maintenance? If you’re single or retired, that may be your best option. The most recent median price is $139,700. Below are several neighborhoods you might want to consider.

Neighborhoods in Reno

  • Arrowcreek. This is a gated neighborhood in the southwest that has an excellent clubhouse and two 18-hole golf courses that offer a decent challenge. The clubhouse offers upscale cuisine in its casual dining facilities. It’s located minutes from downtown and has beautiful views of the mountains in the background. It’s only about twenty minutes from Lake Tahoe and Mt. Rose ski area. Sierra Summit, one of Reno’s newer malls, is only minutes away, for your convenience. Nearby schools are among the best private and public facilities in Reno.

  • Damonte Ranch. This is a master-planned community located on 2,000 acres with several subdivisions. You’ll find apartments, condos, duets, and single-family homes erected by some of America’s finest builders. The community has open spaces, walking trails and parks. It is also home to the highly-rated Damonte Ranch High School.

  • South Meadows Ranch. This is an area located about ten miles south of Reno and is a newer community with hiking and biking trails. There’s a great mixture of all kinds of homes here with every sort of price. Within minutes, you’ll find the renowned South Meadows Medical Center with up-to-date equipment and an assisted-living facility. Movie theatres and upscale shopping are also conveniently located to this area.

  • Somersett. This is a master-planned community located in northwest Reno, in the foothills of Peavine Mountain. The Somersett Golf and Country Club features a nine-hole golf course and the beautiful Club at Town Center. Within the club, you’ll find a media room, aerobics studio, sports court, pools, and spas. If you love the outdoors, you’ll be delighted with the 27 miles of hiking and biking trails that are easily accessible. Somersett also offers quick access to the Reno/Tahoe International Airport.

These are just a few of Reno’s wonderful communities that might be the area where you’ll want to locate your future home. Visit each one and then decide which location is best for you and your family.

For more information, visit the website for local real estate agents, Chase International. There you’ll discover there’s much more to the Reno/Sparks region than gambling and visiting casinos.

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How Will Net Neutrality Affect Social Media Marketers?

Posted By: on May 15, 2014


Print and broadcast media as well as the Internet have been buzzing with the news about the FCC’s plans regarding net neutrality. Most of the attention has focused on the apparent monopoly of Comcast and the mechanisms that drive entertainment delivery, such as our consumption of Netflix and other streaming video.

However, possible changes coming to ISPs should be of concern to online marketers and businesses as well, since throttling could wind up damaging the way we currently interact with our audiences.

Company prioritization

Compare the current model for premium cable TV access. You call up a representative, select the channels you want to watch, and then pay for a bundle that most closely resembles the channels you need.

If net neutrality is eradicated, then Internet subscribers will have to pay premiums to get access to specific websites without hindrance. This means you’ll need to decide which websites you won’t be able to pay for and view.

Any kind of limitations on future access to the Internet has many content creators and businesses worried, because it’s impossible to predict who will make the cut.

Future traffic regulations by the FCC have the potential to reduce audience and engagement rates. Currently, marketers don’t even question the availability of an audience; we’re given open access to millions of prospective fans through social media channels.

However, company prioritization poses a significant threat to audience access.

Speed throttling

There are ample studies that show a correlation between page load times and bounce rates. When users visit a company web page, they are more likely to leave and search for information elsewhere if the website doesn’t load fast enough.

Audiences don’t typically care about the reason for the lag. The long wait time might be due to your server, your content, or perhaps the viewer’s ISP.

It really doesn’t matter. If your audience is inconvenienced, you are likely to lose web traffic.

One of the biggest points of controversy with regard to the FCC’s plans is bandwidth throttling. Essentially, some content providers will get priority so their websites load faster than others.

It basically gives some companies “fast lane” privileges online, while others get stuck with slower speeds. We don’t know who will be subject to these throttled speeds, but it doesn’t bode well for audiences, marketers, and businesses that wish to enjoy an unfiltered and unimpeded online experience.

The current discussion regarding net neutrality is one that all Internet users should be involved in. Businesses should work closely with online marketing experts who keep tabs on developments.

Upcoming legislation has the potential to dramatically affect the nature of online business, so if you think you might have a stake in the outcome, you should get more involved in the process.

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How to Plan a Foodie Vacation

Posted By: on May 13, 2014

Any vacation can (and should) be food-centric, and if you start planning early, it will. With entire networks such as The Travel Channel and the Food Network offering programs that introduce you to foods and restaurants around the world, a gastro-centric trip is one of the best ways to get in intimate touch with a community and culture.


If you catch yourself sitting at a familiar chain restaurant when you’re on vacation, maybe you should think about going outside your comfort zone. A lobster roll in Massachusetts, when you’re from Germany, is something you may never get to try again.

Now, many travelers are wisely choosy about where they stay on vacation, but they don’t take the same care and research about where they eat. You don’t have to carry a fat wallet and indulge in fine dining every day (or even a single time) when you’re on a trip.

Street food in Costa Rica and food carts in Seattle make for a unique dining experience on a budget. Even some travelers with bags of money still prefer these more quaint dining experiences.

How to stay food-focused

You’ll find endless options at your fingertips, from watching a favorite episode on a city you’re about to visit to scrolling through food-based apps designed for travelers and people on vacation. Consider serious, advance planning about where to eat as a vital part of your overall itinerary, the way you check out museums and attractions online.

Food offers an incredible journey in itself, from the rituals and the ambiance to the local flavors and presentation. If you don’t focus on food, you’re going to be missing out.

This is also a great way to bond as a family or group of travelers, and introduce kids to the excitement of new and local experiences. Do you have a picky eater on your hands? He or she might be more open to trying something new if you remind the person that this could be a once-in-a-lifetime opportunity, just as unique and conducive to the excitement generated when staying at kid-friendly hotels and being in a brand-new place.

Do proper research

Sometimes you receive a recommendation for a must-see cart or restaurant, only to discover upon arrival that the hours are odd or the establishment is closed. To avoid that disappointment, reach out to a real person in advance via phone, email, or social media and make sure you know if they’re open and when.

Otherwise, you’re wasting precious vacation time you won’t get back. Especially with small or new establishments, you never know if and when a business will be closed, so do your homework.

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Make Sure Your Pet Gets the Right Fats

Posted By: on May 11, 2014

Fats are an essential element in every pet’s healthy diet because they provide a concentrated energy source. Understandably, though, pet owners need to be careful about the kind of fats they provide at feeding time, because some of them can be harmful to your animal. olive-oil

Vegetable and soybean oils

Vegetable oil is cheap and constitutes a large and growing portion of the American diet, so it should be no surprise that it finds its way into pet foods and treats. It’s calorie-dense, but most vegetable oils are heavily processed, which renders the nutrients useless, unfortunately.

Read the labels of pet products carefully, because these oils hide under various names, such as corn, sunflower, rice bran, cottonseed, rapeseed, and canola. Good substitutes for the “bad” oils are butter and coconut oils. Those are good sources of essential fatty acids minus the over-processing.

The website Healthy Pets gives a good overview of the function of omega-6 and omega-3 fats. Soybean oil, like vegetable oils, are low-cost and turn up in just about everything in the grocery store.

There’s no denying that these oils have health benefits, but they’re also difficult to digest and contain large amounts of omega-6 fats but very few omega-3 fats. This combination can lead to inflammation.

The worst, by far, is partially hydrogenated soybean oil, which contains dreaded trans fats.

Animal fat and salt

Not all animal fat is unhealthy for pets, but there’s a specific item to watch out for on ingredient labels called animal fat. Basically, this means that the fat in the product comes from diseased, dead, or dying animals.

The lowest quality fats and meats are labeled this way and should be avoided when you feed your pet (or a human, for that matter). Poultry fat is okay, but chicken fat is the better choice. A blog post on Can I Give My Dog…? offers more tips and explains that excessive amounts of fat and salt can lead to your pet developing heart disease and pancreatitis.

It’s important to note that a huge amount of sodium is found in lunch meat, hot dogs, pepperoni, bacon, and deep-fried foods. You should resist the urge to share these types of foods with your pets.


As dogs and cats age, they often become lactose intolerant, which means dairy sugar doesn’t get properly processed in their body. This isn’t true for all animals, though, as the DogFoodAdvisor points out.

Some dogs can have ice cream or cheese and not have any issues. Your pet’s distress and loose bowels will quickly let you know if he or she is experiencing an issue with dairy.

Plain, no-sugar yogurts contain less lactose and can be offered in moderation. However, be careful not to use products that contain sugar substitutes, since they can be toxic.

You want to keep your animals happy and healthy, so it pays to be aware of the best diet for their ongoing health. If you take the proper care, your pet can enjoy foods that are both good for them and enjoyable.

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The Reasons More People are Getting Into Genealogy

Posted By: on May 10, 2014

The question of where we come from and what became of those who preceded us has always fascinated people. But today it seems there’s a greater emphasis on learning what happened to the people who were our ancestors.

TV shows like Game of Thrones rely on intricate family webs to construct their labyrinthine plots, while in the real world, constant fuss is made over famous ancestors and exciting historic periods and events. There are several reasons to explore your past, however.

Health reasons

According to Science Museum, family history and genealogies have long held a real benefit in the form of health information. More scientists are noting that many diseases, as opposed to being strictly environmental, have a solid basis in genetics.

The issue of whether your family members had diabetes, mental illness, cancer, or autoimmune issues can be quite important, especially for people who are not close to their blood family. Accurate health information about one’s forebears can make medical treatment more clear; it creates a creates where historical knowledge can save lives.

The personal in the historical

Many educators make it a goal to give the past a personal relevance to their students, but this can be a challenge. Though the past often reaches out to touch us in the present, it’s not always in a way that’s easy to see.

When people research their genealogy, however, they can become connected to the past in a way that they were not before. Suddenly, this Civil War battle or that epidemic has a human face, one that makes it much easier to relate to.

The knowledge gives us a clearer idea of what has come before and how it might possibly have changed or affected the course of our lives.

Better tools

Now it’s not only possible to learn more about one’s ancestors, we are also better able to see where they came from. Simple DNA testing kits can tell us about where our ancestors originated and what ethnicity they were. It may even suggest where they traveled as they aged.

This broadens the world for us. It might even persuade us that, after all, we are not so different from one another and we’re all in this together. Genealogy used to be the province of people who poked through frail newspapers and tattered census books; but today, with the use of advanced science and digital technology, it has become both easier and more fascinating.

Learning about local history

According to Record Click, the humble state of New Jersey has unearthed a great deal of interesting information. For generations, people never moved very far from their homes. Compare that to the present day when thousands of people transfer across the country many times in just a few years!

Learning about one’s history can provide a sense of roots, so wandering souls identify fixed points in their history and travels.

For many people, the hunt for ancestors is an activity to pursue for the rest of their lives. It can provide you with insight into who you are and where you came from, and will serve you well in the future.

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The Health Benefits of Volunteering

Posted By: on May 9, 2014


According to the blog, The Chronicle of Philanthropy, several studies in recent years have shown that people who volunteer their time are more likely to volunteer their money, as opposed to those who do not volunteer at all. This suggests we should take a closer look at why people choose to give their time as opposed to how or why they donate their money.

Nonprofits typically attempt to convince people to donate their time and money by appealing to the motivation of “feeling good” or “doing the right thing.” Many organizations even “sell” volunteerism as a pathway to employees engaging with their corporation.

However, studies have indicated that most people will donate more time as a volunteer if they can perceive a benefit for themselves as well. What’s the point? If you’re a nonprofit who seek volunteers, if you aren’t discussing the benefits for the recruitment, you’re missing a powerful leverage factor!

Studies have highlighted the health benefits of volunteering

Science Daily reports that researchers from the University of British Columbia attempted to find a correlation between physical and psychological health and volunteering. The results were staggering.

A large group of more than 100 students were split into two groups: one that volunteered regularly for nine weeks and one who didn’t. Researchers took account of the students’ body mass index, cholesterol levels, and inflammation before and after the study. They also measured psychological factors such as overall mental health, mood, empathy levels, and self-esteem.

After spending only one hour a day working with underprivileged kids, the group that volunteered showed lower inflammation, cholesterol levels, and body mass index levels than the group that didn’t volunteer. They also showed improved mental health, with greatly increased empathy and altruistic behavior.

Diversity for Volunteering is Essential

According to the Stanford Social Innovation Review, the need for diversity among nonprofits has never been greater. Many people assume that when they volunteer, they must fit into a preformed category; for example, a graphic designer considering volunteering for a soup kitchen might not see how his professional talents could significantly improve the facility.

He or she may not even consider those professional talents when applying as a volunteer, and that could miss an important way to improve the soup kitchen with the designer’s particular skills, as opposed to standing in a line serving soup for hours.

What if the soup kitchen desperately needed a professional website in order to spread awareness and raise funds? Or could the facility benefit from the graphic designer’s willingness to raffle a free website to the highest bidder?

The need for volunteers has never been greater

According to the nonprofit Volunteer for India, the need for volunteers is greater than ever. Consider just one country: In India, there are more than 11 million abandoned children who face a bleak future as prostitutes, laborers, or beggars if a family does not adopt them.

Due to the growing number of orphanages the government has set up to address the issue, a volunteer can be utilized in a variety of ways besides adoption, including: helping to keep the orphanage clean, spending time with the children, teaching English, or assisting in extracurricular activities such as drawing, art, singing songs, and dancing.

The need has never been greater and the opportunities for both nonprofits and individuals to “think outside the box” and assist as volunteers has never been easier!

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