In the current internet age, businesses of all types need top quality websites to stand out. This can be difficult for businesses in industries that typically don’t rely on high tech advertising, such as a single location restaurant. An internet search of establishments nearby will likely result in some that don’t have a website, or some whose are out of date or inadequate; obvious poor advertising in both cases. It doesn’t have to be that way, however. By following just a few tips, and perhaps getting a little help,, your restaurant’s website can shine.
Consider your Audience
According to Ilya Pozin of Forbes, the key question for all website designers should be, “Who is my audience?” For a restaurant owner, the answer is clearly the prospective diner, whether this individual is a repeat customer desiring to look at a menu or learn about specials, or a first time customer just looking for a new place to get a bite to eat. With this in mind, Pozin goes on to say that the content that goes into the website should be tailored to these individual’s interests. Thus, content such as a menu, business hours, locations, and hours would clearly have a place on any restaurant’s website. Conversely, information such as bios of the owners or chef would likely not occupy a prominent place.
Layout is Essential
Henry Jones of Web Design Ledger has some good advice for anyone designing a website; choose a website layout and stick to it. Jones recommends a simple layout, favoring what he calls a “wireframes” layout, where the main page has all of the available content listed with dividers between each and links leading to other pages. It is also important to be careful not to overcrowd any page of the website. Crowding leads to visitors not being able to find that “one thing” they are looking for, and also fosters an overwhelmed feeling which may discourage repeat visitors.
Be Careful With Color
Jones also points out that it’s important to not use too much or too little color in a website. Similar to a crowded layout, a site with too many colors can become overwhelming, yet a website without color is bland, and can reduce the amount of time a visitor spends on the site. Jones suggests that designers choose a color scheme, comprised of just a handful of colors, and stick to it throughout the website, to prevent things from getting cluttered.
Get Some Help
Designing your own website can be daunting, especially if it is not something you’ve done before.
According to the web designers at Restaurant Den, a website is one of the first sources of information and a potential customer will use it to make a decision on where to eat. For this reason, it’s incredibly important that you invest in a high-quality website, and that you seek professional help. Look for a company who can help you design and launch your site, make it attractive and appealing, and attract new visitors through search engine optimization. An investment in your website today could mean more customers in your restaurant tomorrow.