The advent of technology has given customers a plethora of options that a previous generation of consumers couldn’t even have dreamed of. It’s becoming trickier to predict what the latest trends and phases will be, and then provide the goods and services that customers want, all the while staying ahead of the competition. Here are some things that 2013 has in store for digital customers.
The Real Deal
Revolutionary as the digital age is, customers still want the real thing. Even as the Kindle, iPad and Nook broke sales records, booksellers and publishers realized that the allure of turning the pages of a book will never fade away. People love the convenience of having their world delivered to their fingertips (like what ReZoop does), but it will never take away the feel of picking up a book, or going to see a movie in a cinema instead of on a tablet screen.
Less is More
For a long time, business exploited the novelty of the Internet by throwing an endless stream of ads at users. The dynamic has shifted, the way MySpace’s cluttered interface spelled its doom, and Facebook’s clean(er) look led it to dominate social media. In 2013, digital age customers will not only appreciate, but use services that do not assault their senses with advertising. Instead of being carpet bombed, users want more precise and personalized choices.
Social Media Isn’t Going Away
There was probably a time when Facebook, Twitter and their social media counterparts were considered fads that wouldn’t last long. In 2013, no business is going to go very far if they don’t seek to exploit the amount of time people spend on those two networks. When everything in life boils down to a Facebook ‘Like’ or a tweet that can be seen by millions of (potential) customers in literally seconds, digital age customers want products, services and offers that speak right to their fingertips.
Apps, ‘Likes’, Tweets and YouTube videos are great, but nothing beats the reassuring sound of a human voice on the other end of a phone call, answering your questions or getting you the help you need for a problem. With so much technology around, something is bound to go wrong, and customers of 2013 will want to know that the solutions are still just a phone call away.
Similarly, with how eager businesses are to market to customers, people in the digital age expect better treatment. Wanting exemplary customer service is nothing new, but if organizations are willing to spend time and effort trying to sell a product, the expectation is that those organizations will also bend over backwards to ensure that customer complaints are addressed speedily, restitution (where applicable) is offered, and services remain uninterrupted. These days, the competition is just a click away.