When you think of social media, the idea of restaurant locators or product pricing come to mind, but there are many other industries ripe for this modern platform. According to this social marketing blog, even physical therapy offices are seeing a value in sites, including Twitter and Facebook. Before embarking on this virtual adventure, keep some basic parameters in mind.
Connecting Through Reminders
One of the simplest ways to make social media work for you is starting with reminders. Even if you’re new to a particular website, send out a mass message or instant message specific followers or friends. Give them suggestive reminders, such as a next physical appointment or eye exam. Because most people are appreciative of a reminder they don’t have to write down, they’ll be pleased to show up to their appointment on-time or schedule an appointment for as soon as possible. Connections are critical to medical professional relationships with patients.
New Client Growth
There are literally dozens of medical offices in one city alone. Competition is fierce for patient loyalty. Gain your clientele with familiarity. Send out periodic health tips to your social media followers. Make them interesting tips so they’ll continue to read. Whether it’s a blog or status update, they’ll see your professional name attached to the communication. When an issue does arise, patients automatically think of you instead of your competition. Because they’re familiar with your practice on a regular basis, they feel more trust toward your medical background. Helping people think about their health makes them feel that you care, prompting them to call you immediately.
Start with One Platform
If you’re just diving into the world of social media, avoid overextending yourself. Signing up for three or four of the most popular sites all at once only defeats your overall purpose. Start with one website and get truly familiar with its layout and features. From instant messages to posting pictures, there is a wealth of information on just one site alone. Advertise your website participation to your existing patients and ask them to join, like or follow your practice. Continue to use the platform until you feel comfortable joining another social media site. By then, you’ll have many followers that can simply join you on both platforms automatically.
Images More Than Words
Don’t be obsessed with writing prose on each text update for your social media site. In fact, people tend to prefer pictures more than pure text. They are more inclined to click and view a picture, for example. Show photos of the office at night, for example, to give patients an inside look at the practice. Even take pictures of willing employees to show patients the supportive team structure. Making the office feel comfortable and familiar only helps patients visit more often.
From connecting with existing patients to educating potential customers, your medical office can use social media effectively with some commitment. By starting with one platform and expanding outward, you can build a clientele who communicates with you consistently for optimum patient care.