Every three years Zurichfest, Switzerland throws a large festival known as The Zürich Festival, it is one of Europe’s great performing arts festivals. With a mix of theatre, opera, dance and classical music. McDonald’s took this as an opportunity to solicit their pomfrites, or French fries if you will.

I’m not sure about you, but MacDee’s fries are certainly up there as one of the better fries in town. This may be a purely nostalgic taste but Lord help me if those fried spuds are not amazing. Even the catsup at the Golden Arches seems to taste different, better. And here’s a pro tip…dunk ‘em in the Barbecue or Sweet & Sour sauce for a whole new mouthgasm.
Sorry…I went off on a tangent, I guess their marketing has quite an effect. I can almost smell the Big Mac sauce right now. Anyways…I still feel this is a cool ad that they’ve done. Make me wonder what other creative ways businesses are going to be placing their wares in our faces. I get a little worried about it…but if they continue in be creative like this I don’t mind so much.

Eww, Zürich. Basel for the win.